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Retailers should be Investing More Money in Social Marketing

With Facebook’s recent failure of their IPO it has many companies wondering should if they should really be spending their marketing dollars on social media. Rachel Strugatz of the Women’s Wear Daily...

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Coming Across Your Message Through Social Media

It’s no secret that having a social media account for your brand and business is not an option but a necessity. With social media having more of an impact it is necessary that you want to convey a...

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3 Tips to Increasing your Facebook Fan Page Traffic

With the growth of facebook growing each and everyday, business owners will want to take advantage of this great tool. However how many hours businesses spend on facebook you want to spend those hours...

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How Businesses can Implement Trust in Social Media

Everyday more and more businesses are making the switch over to social media. Businesses that have made the switch over to these social media network platforms have already acquired many benefits. Some...

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The Facebook Gift Shop

The Facebook Gift Shop – Is tapping into the E-Commerce realm really a good idea Zuckerburg?   The hugely popular social media site, Facebook is growing yet again. Facebook is now inching towards being...

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Luxury Brands: Driving Sales A Recipe for Success

Even in a weak economy Luxury Brands are driving sales with the implementation of ecommerce and social media. In a recent study done by PM Digital shows that many luxury brands are in fact leading the...

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OUR TIME

No one here at Social Annex is a Rocket Scientist, well there is one Project Manager named Arun…that’s another story, but we are big believers that if you have an Ecommerce company your first...

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Justifying Social Media in your P&L Report

It’s that time of the year again, where marketing people  alike are gearing up to put together their P&L reports for their bosses. Not many people would think social media would tie into P&L...

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Advertising With Facebook Pay Per Click

When it comes to advertising on Social networking channels I am sure the first choice that everyone has is Facebook and why not after all it is the grand daddy among all Social Networks.  Advertising...

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Facebook Store: Why your Brand Needs One

In this day and age marketing your product has become more competitive with social media sites like Facebook and Twitter revolutionizing the way people communicate over the web. As a brand, promoting...

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The Virtual, Visual Future

As we move further into 2013, new technology continues to inspire and amaze at an increasing rate.  Not only are we witnessing the demise of the personal computer with the continued widespread adoption...

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Social Commerce Initiatives? The Time is Now

With a push from the industry, Internet Retailers have been as active as ever when it comes to moving forward with Social Commerce initiatives. The pot has been brewing over the last few months with...

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Facebook Graph Search: What Does Your Digital Fingerprint Say?

Although its cliche, the expression if youre not paying, youre the product, still proves to be true. Facebook recently announced that it will begin displaying pop-out video ads this summer, eliciting a...

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The Battle of Facebook and Google+

Lately, there has been a lot of buzz about the competition between Facebook and Google+, so we thought we would lay all the facts out on the table. With over 350 million active users, Google+ surpassed...

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What does Facebook Want to Be When it Grows Up?

Facebook started back in 2004 as a way to connect, share updates and photos with friends and family. Zuckerberg’s current cash-cow originated from the failed concept of Facemash. A kind of “hot or...

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Is Social Media the Most Popular Kid at School?

Social Media sites are now a staple in our everyday lives, and for teenagers it is no different. They have grown up with Facebook and Twitter, not knowing the world any differently. Teenagers spend...

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How to Turn Shares and Likes into Customers and Conversions

You already have a large fan base on Facebook, how can you leverage that huge social presence to increase engagement and drive traffic back onsite for increased conversions? Social numbers only matter...

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Facebook turned 10 and changed eCommerce forever

Facebook turned 10 on Tuesday and has accomplished more than what many of us could do in 100 years. What started from a college dorm room has spread and evolved to the point of 1.23 billion active...

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The No Hassle Facebook Contest

Creating engaging content on Facebook is a challenge. Posting photos, quotes and interesting articles can get a bit redundant, especially if you don’t have time to curate relevant and amazing content....

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Don’t let Facebook control your organic reach

With over 1 billion users creating content, sharing news and posting photos, it was only a matter of time before Facebook started limiting which content appears in newsfeeds. With Facebook’s new...

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